Starting your own mobile audio brand? One of the first decisions you’ll need to make is: Should I launch earbuds or neckbands first? Both product types are popular in the Indian market, but each has different appeal, price points, and customization options.
In this article, we’ll compare the two from an OEM perspective and help you decide which is the best fit for your brand’s launch.
Market Demand – Earbuds Are Trending, Neckbands Still Sell
Earbuds (TWS):
True Wireless Stereo (TWS) earbuds have seen explosive growth due to compact design, no wires, and premium feel. Ideal for modern users and competitive on e-commerce.
Neckbands:
Still preferred by users who want longer battery life, don’t want to lose earbuds easily, or need something gym-friendly. Also more affordable at scale.
✅ Verdict:
Launch earbuds if your target is youth, tech-savvy buyers, or influencers. Choose neckbands for practical users, budget-conscious buyers, or gifting campaigns.
Customization Potential
TWS Earbuds OEM:
- Logo printing on case + earbuds
- Mold + shell design flexibility
- Full-color packaging
- Magnetic charging case = premium experience
🔗 Learn how to customize TWS earbuds here →
Bluetooth Neckbands OEM:
- Custom button layout + logo
- Flexible neckband design (TPU/Silicone)
- Large surface area for branding
- Great for combo gifting packs
✅ Verdict:
Neckbands offer more physical space for branding, but earbuds offer a more premium unboxing experience.
Cost & MOQ Comparison
| Feature | TWS Earbuds | Bluetooth Neckbands |
|---|---|---|
| Starting MOQ | 500–1000 units | 300–500 units |
| Avg. Unit Cost | ₹500 – ₹1200+ | ₹300 – ₹800 |
| Packaging Cost | Higher (Case + Box) | Medium (Box + Cable) |
| Mold Customization | Optional | Optional |
✅ Verdict:
Neckbands are more budget-friendly to launch. Earbuds require slightly more investment but yield higher perceived value.
What’s Easier to Scale?
- Earbuds are more scalable for retail & D2C
- Neckbands are ideal for school/college gifting, offline promo kits, and corporate orders
✅ Verdict:
Launch neckbands if you need quick B2B scale.
Go with earbuds for long-term D2C positioning.
What Does OEMitra Recommend?
We’ve helped dozens of brands launch both earbuds and neckbands. Our take?
Start with neckbands if you’re testing the waters with a budget.
Choose TWS earbuds if you want stronger brand presence and retail appeal.
We offer low MOQs, fast sampling, and full support for both product lines:
FAQs
Q. Which product has better profit margin?
TWS earbuds generally offer higher margins due to premium positioning.
Q. Can I launch both products together?
Yes — many brands launch earbuds + neckbands as part of a combo or seasonal campaign.
Q. Can I print logos on both?
Absolutely. We offer custom branding on earbuds, cases, neckbands, and packaging.